Sourcing Guidelines

Hitwise encourages clients and the media to use Hitwise data in news stories or for marketing, public relations and advertising purposes. All such uses of Hitwise data should be approved by the Hitwise marketing department and should adhere to the following policies:

• Any Hitwise data used in news stories or for marketing purposes including research reports, research analyst blogs and Hitwise To Go posts must be sourced to Hitwise.
• The Hitwise name should always appear with the first letter capitalized and no spaces in between:
  
   Correct = Hitwise
   Incorrect = HitWise, Hit Wise, hitwise
  
  
• All time periods, metrics and market need to be indicated. For example:
   
   Rankings – the rankings data is based on market share of visits, which is the percentage of online traffic to the website or industry, for the week ending June 16, 2007 from the Hitwise sample of 10 million US Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
  
   Search Terms – the data is based on the percentage of all searches for the four weeks ending June 16, 2007 from the Hitwise sample of 10 million US users. Source: Hitwise
  
  
• All material citing data from a Custom Category or Custom Aggregation must indicate that the data has been customized. This statement must be sourced when published. All Custom Category and Custom Aggregation data must be approved by Hitwise prior to publishing. For example:
  
   Custom Data – the Hitwise data is based on a custom category of 10 Multimedia websites ranked by market share of visits, which is the percentage of online traffic to a website or industry, from the Hitwise sample of 10 million US Internet users. Source: Hitwise

If you are a member of the news media please contact the person below to request data for use in a story or to speak with a research analyst. If you are on a deadline please send an email to press.us@hitwise.com. 

Media Contact

Matt Tatham
Manager, Media Relations
Hitwise
212 380 2939
press.us@hitwise.com

Boilerplate Language

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
 
Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

For more information, please contact us.