White paper: Using Hitwise to Relaunch your Website

March 2008

The NEW Hitwise competitive intelligence white paper: 'Using Hitwise to Relaunch your Website', includes case studies and tips on how to leverage unique Hitwise online competitive intelligence data for a successful website relaunch. Topics include:

Content Research:

• Identify best practices for engaging customers and maximising sales.

• Determine which content is most appealing to customers.

Marketing:

• Conduct competitive marketing analysis to optimise the website's relaunch through SEO, SEM and affiliate marketing.

• Identify relevant advertising opportunities to attract your desired audience.

Reporting:

• Measure the success of your website relaunch and identify opportunities for future incremental improvements.

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